Barberton, Ohio (Nov. 6, 2024) – Malco Automotive, an industry leader in automotive detailing products and car care, has announced a company-wide rebrand set to roll out in early 2025, alongside the reveal of four new products to debut at the 2024 SEMA Show in Las Vegas, Nevada. The rebrand showcases a refreshed brand identity and new packaging, signifying a forward-looking approach into 2025 while still honoring its legacy in the industry.
“Malco’s new branding is the culmination of four generations of family ownership and more than 70 years in business,” said Malco President Seth Glauberman. “Our team has worked remarkably hard to do its legacy justice, and we couldn’t be happier with the final product. This refresh showcases our dedication to preserving the Malco name while also continuing to innovate and create high-performance products for today’s detailers.”
Malco Automotive’s SEMA booth will spotlight four new additions to its product line, each designed to provide solutions for a wider variety of detailing categories:
- SLIK™ SiO2 Paint Protectant Spray: Offers a quick and easy-to-use spray-on drying agent, paint protectant, and gloss amplifier that can be applied wet or dry to all exterior vehicle surfaces, leaving a water beading, ultra-slick, hydrophobic layer of protection and a shiny, lasting finish for up to 60 days.
- VELOCITY™ One-Step Polish and Wax: Combines polishing and protective waxing in a single formula, by removing light to medium paint defects, while leaving a high-gloss finish that lasts up to 90 days—ideal for time-efficient detailing with long-lasting results.
- IRON BLASTER 2.0™: A powerful low-odor spray formulated to remove tough iron contaminants from vehicle paint and baked-on metallic brake pad deposits on wheels. Designed to pre-treat surfaces before final rinsing, Iron Blaster 2.0 allows for thorough cleaning of automotive paint and wheels without compromising their finish.
- EPIC® ASCEND™ Ceramic Coating: Provides a durable, professional-grade ceramic barrier that enhances gloss and protects against environmental contaminants, while adding next level water beading slickness.
Malco Automotive will exhibit at the upcoming SEMA Show in Las Vegas, Nevada, from Nov. 5-8, in booth 50175 in the West Hall of the Las Vegas Convention Center.