New collaboration brings Malco’s 70+ years of professional detailing expertise to a broader enthusiast audience.
Malco Automotive, a leading manufacturer of professional-grade automotive detailing products, today announced its partnership with Holley Performance Brands (NYSE: HLLY) to develop and launch Holley High-Performance Car Care, a new line of automotive detailing products designed for performance-driven vehicle owners.
With more than 70 years of experience developing and manufacturing high-performance cleaning and protection solutions, Malco Automotive brings deep technical expertise and a legacy of innovation to the collaboration. The new product line reflects Malco’s continued commitment to delivering professional-grade results, now extended to a broader audience through Holley’s powerful enthusiast platform.
Developed for customers who care as much about how their vehicles look as they perform, Holley High-Performance Car Care offers a focused system of detailing products engineered to clean, protect, and enhance vehicle appearance. The partnership combines Malco’s proven product development expertise with Holley’s unmatched connection to performance enthusiasts.
“With Holley High-Performance Car Care, we are extending our chemicals expansion strategy into an attractive, high-frequency purchase category that is highly relevant to our enthusiast customers,” said Nick Hite, SVP American Performance, Holley Performance Brands. “This launch broadens our ability to serve customers across more of the vehicle ownership lifecycle, while creating new opportunities to grow share of wallet through a category that fits naturally within our brand ecosystem. By partnering with Malco, we’re bringing together trusted enthusiast brands and proven formulation expertise to deliver a compelling new offering for the market.”
The partnership highlights Malco’s role as a trusted performance solutions partner for leading brands across the automotive aftermarket. Known for its professional detailing heritage and commitment to quality, Malco continues to invest in advanced chemical development, in-house manufacturing, and product performance that meets the demands of professionals and enthusiasts alike.
“We are proud to partner with Holley on the launch of Holley High-Performance Car Care,” said Seth Glauberman, Owner and President of Malco Automotive; “Holley understands the performance enthusiast better than anyone in the market, and Malco brings decades of expertise in engineering and manufacturing high-performance solutions to the partnership. Together, we have developed a line of products that delivers professional-grade results for customers who take pride in every part of their build.”
Holley High-Performance Car Care will debut at LS Fest West in Las Vegas, Nevada, from April 24–26, 2026, ahead of its official commercial availability on May 6, 2026. The launch provides an opportunity for enthusiasts to experience the performance of Malco-engineered formulations firsthand at one of Holley’s premier events.
This collaboration reinforces Malco’s position as a best-in-class chemical manufacturer serving the professional detailing market, while expanding the reach of its technology through strategic partnerships that introduce new audiences to the performance and reliability professionals trust.